BAck bone society
The Back Bone Society is an extension of the Back Bone Lingerie brand. At Back Bone, we believe in giving back. Whether it be through bringing light to current female and world issues or offering information on how Women globally can continue to improve their lives. It doesn’t matter where you live in the world or what stage of life you are in. There is valuable information for everyone. The Back Bone Society recognizes that being connected globally is more important than ever in today’s climate and from personal experience recognizes how fulfilling these connections can be. The Back Bone Society offers a few articles every month with information on mental health and well-being. There is a lot to still be done in improving women’s lives and we think that should be a priority. Together we can unite and change the rules for women.
back bone the brand
Back Bone Lingerie was started out by recognising issues that go on in the everyday lives of Women. The brand is inspired by being the most authentic version of you even if that can be raw and painful at times. Back Bone Lingerie recognises every woman has their own storyline connecting to the everyday issues we face as women. The brand hopes to create a new dialogue for women allowing for transparency and empowerment through Back Bone creations. When you wear a piece of Back Bone Lingerie you are a part of the new female revolution. We believe in mixing the stories of women into every piece designed. By embroidering artwork that symbolises our strengths and unity.
Follow the official Back Bone Lingerie brand on instagram here!
the creator
I have a personal message within this brand. For so long I have been told that that emotion is something to feel but not to convey. I live in your perfect social media world arena, where photos are edited into oblivion and fake truths cover are walls. We get affirmation by how many people take interest in us and feel less than when they don’t. As for the truth, we are told to hide that away and play pretend. The point of my brand is to show everyone that our feelings and connections are what make us human. It is our heartbreaks, lessons and triumphs that shape us. It is not enough to stand in the corner and hide as anxiety and depression rates increase and as we become more closed off to the real us. Feeling is powerful. My brand is about being authentic and powerful, focusing on issues that need to be heard.
— Emma Hubregsen
Behind the name
There have been two influential women in my life, my grandmothers Theresa and Ann Faye. Both women were instrumental in making me who I am today. Both experienced hardships in life but always stayed true to who they were. They always taught me to show some back bone meaning to always stand strong, to do what you believe in and to not let others break you down. I have carried their message throughout my life and wanted a brand that showed tribute to the women who have shaped me.
Back Bone is more than a name it is a way of being. A brand that emulates everything it means to be a strong woman. This brand is dedicated to all women, who show their strength every day. When you wear back bone you are a part of all those females of the past, present and future. So, show some back bone.
Behind the Mark
Women are like butterflies. On the outside, we may be viewed as alluring, fragile, and hard to catch, however, underneath the gentle beauty, we are strong and powerful right to the core.
You can't always see that from the outside looking in, nor may we feel it at times but it is there in all of us, the power to fight, and the strength to show some backbone.
The frame of a butterfly represents the delicate exterior, yet the strong core at the center, which makes women, women, connecting us to our true selves. The butterfly is constructed of shapes only found in nature bringing forth the importance of the natural and untouched.
